Mission
The mission is to celebrate and preserve the cultural richness of New York’s Chinatown while making it accessible and engaging for both locals and visitors.
Vision
Chinatown is envisioned as a model of cultural branding that preserves heritage while embracing modernity: a vibrant, inclusive neighborhood identity that unites its multilingual, multigenerational community and inspires visitors with authenticity and creativity.
Rooted in Culture, Alive with Creativity.
